Press Releases
THE PATTERN AGENCY PRESENTS
ÅRY HOME
Borås/Nybro january 2023
The Pattern Agency & Åry Home in unique collaboration!
Åry Trays are developing their brand with private label collections and starts a new design collaboration with The Pattern Agency, digital platform for unique patterns and graphic form from Scandinavian designers.
– With this collaboration, we see many opportunities to simplify the process around the purchase of patterns and designs, says Thomas Hagström, CEO Åry AB. We also get the opportunity to highlight unestablished talented Scandinavian designers and their work.
– At The Pattern Agency, we are very excited for this partnership and we look forward to our Scandinavian designers being showcased on high-quality products made responsibly in Sweden. We believe in an in-depth collaboration over a longer period of time where we together create new interesting product segments for the market, says Ellen Flybäck, CEO and creative director at The Pattern Agency.
Together they embark on a design journey that starts with eight new collections and will continue with new designs and collaborations. This year’s collection contains several products, trays in several sizes, placemats and coasters.
Do you have questions? Contact Ellen Flybäck, 0705-659274 or email.
THE PATTERN AGENCY INTRODUCES
PATTERN PITCH
Borås 16 january 2020
New digital B2B-service for creating design briefs!
Today we are launching a new innovative service: “Pattern Pitch”. The service gives the design industry the opportunity to create commissions for unique patterns directly from Scandinavian pattern designers via the platform The Pattern Agency.
The Pattern Pitch service is tailored for the design industry and allows our clients to create design briefs or assignments that are automatically sent out to 30+ of Scandinavia’s most talented print designers. The designer can choose to respond to the assignment by uploading a pitch and the client then selects a pitch and designer for the assignment. The entire process from brief to pitch is managed digitally, including direct communication about the assignment with the selected designer and payment. And the service is available 24 hours a day.
– We see a big gap in terms of digital services within the B2B segment and believe that through the platform The Pattern Agency we can be involved in driving development forward for the design industry. Digitization has so far been very focused on end users, but we believe that there is time and money to be saved through increased digitization of internal work processes, says Ellen Flybäck, co-founder and CEO. – Our goal is to build a full-service platform within Scandinavian pattern design and put the designer and their invaluable skills at the top once more.
The Pattern Agency is a tool for the design industry to facilitate the purchase & production of patterns and graphic design. Our goal is to regain the position that Scandinavian pattern design consolidated in the 50s through smart digital services.
The Pattern Agency is based in Borås, a city that, in addition to fashion and textiles, is known for its focus on e-commerce and digital solutions.
Do you have questions? Contact Ellen Flybäck, 0705-659274 or send an email.
THE PATTERN AGENCY INTRODUCES
PATTERN STOCK
Borås 28 FEBRUARY 2018
The Pattern Agency is growing and adds a new service to its platform.
In February, the Pattern Stock service was launched, a library of 200 basic patterns available to registered clients 24/7 with one simple click.
– Pattern Stock is a tool to easily find a basic pattern to continue building on, a kind of raw material to speed up and facilitate the production of patterns in-house says Oskar Brogren, co-founder and development manager at The Pattern Agency.
A total of 200 patterns in various categories from checks, stripes and dots to floral and geometric are ready for download with a simple click. The patterns are prepared for production, all the customer needs to do is customize the design according to their product or theme. The customer is free to reuse the patterns for an unlimited time. The price range starts at SEK 300 for a simple pattern up to SEK 500 for a more advanced basic pattern such as a paisley.
– The Pattern Stock service saves time in-house for our clients by providing the most commonly used patterns at very affordable prices, says Ellen Flybäck, CEO at The Pattern Agency. – We want to simplify and facilitate pattern purchases in the design industry, and Pattern Stock is another example of how we work towards that goal.
The Pattern Agency is a tool for the design industry to facilitate the purchase & production of patterns and graphic design. Our goal is to regain the position that Swedish pattern design consolidated in the 50s through smart digital services.
Questions? Contact Ellen Flybäck, 0705-659274 or send an e-mail.
THE LAUNCH OF
THE PATTERN AGENCY
Borås 09 MAY 2017
The Pattern Agency – the new digital agency for Scandinavian print design!
The Pattern Agency is a digital B2B service for the mediation and sale of unique pattern designs by Scandinavian designers. Our goal is to shorten the lead time and simplify the purchasing process by offering the design industry an online and digital pattern database containing the best pattern designs by new and established designers.
Our mission is to raise the status of Scandinavian pattern design and regain the position it had in the 1950s when legends like Stig Lindberg, Viola Gråsten and Sven Markelius put Sweden on the map as a design nation.
The Pattern Agency was started in 2016 by Ellen Flybäck and Oskar Brogren, both with a past in different positions in the design industry. The Pattern Agency is a unique and free B2B service that is both agency and online service for the mediation and sale of digital pattern files between freelance designers and the design industry.
The company is based in the textile city of Borås, a city that, in addition to textiles, is known for its focus on e-commerce and digital solutions.
The Pattern Agency was launched in April 2017 and will be further developed to include a briefing function where design companies can send targeted design briefs to affiliated designers.
The Pattern Agency fills a hole in the market as there is currently a lack of a natural meeting and trading place for pattern design on the Scandinavian market. Today, much of the companies’ ongoing design work with prints is left to the producer of the final product or purchased at fairs or from traditional print agencies. The Pattern Agency is an efficient supplement; an online pattern agency that is always available and with a carefully selected range of the best pattern and print design.
– Many freelance designers experience difficulties in establishing collaborations with the larger companies, and the large companies in their turn, feel that there is no time to find new designers and instead outsource pattern design to their producers. The Pattern Agency solves the problem for both parties, says Ellen Flybäck, CEO of The Pattern Agency.
By offering a one-click marketplace with the best contemporary, commercially viable pattern design from new and established Scandinavian designers, The Pattern Agency aims to simplify and streamline the purchasing process for prints and patterns for the design industry. A digital file is downloaded instantly and the pattern is ready to use.
– The Pattern Agency is a service that is needed in todays digital society. With technology, there are possibilities to make patterns accessible, and this is exactly what The Pattern Agency does. As newly established designers, The Pattern Agency is an obvious choice for us, says Victoria Söderlindh, CEO and designer for I Got Stripes Studio.
The Pattern Agency is a tool for the design industry to facilitate the purchase & production of patterns and graphic design. Our goal is to regain the position that Swedish pattern design consolidated in the 50s through smart digital services.
The Pattern Agency is based in Borås, a city that, in addition to fashion and textiles, is known for its focus on e-commerce and digital solutions.
Questions? Contact Ellen Flybäck, 0705-659274 eller e-mail here
